
Werner's son, Manfred, bought the business in 2002 and Manfred's daughter, Maddie, works there as well. She was instrumental in launching its business development center, where new employees learn about the company and the industry, customer service and communication skills.
Next on the agenda: Manfred Scharmach plans to add a certified collision repair shop. Meanwhile, Werner still enjoys visiting the dealerships on occasion. He and his son talk about larger strategies. "I use him as a sounding board," Manfred says.
This article appears in print in the December 2018 issue of Seattle Business Magazine.
Seattle MINI opened October of 2009 and is part of the Scharmach Enterprise's family.Â
Since then, we have been rapidly growing to accommodate the needs of the MINI community in Seattle and the surrounding areas. Supporting our local communities has always been at the top of the business model for Seattle MINI. Throughout our years on Lake City Way, we have participated in food and toy donations, blood drives, and event sponsorship's (both large and small) and continue to be inspired by local community. Since opening, we have been ranked top 5 in MINI Dealerships in both sales and service, and continue to ensure the highest quality experience at Seattle MINI.Â